PRIVACY POLICY

East Coast Baby Co.

Last Updated: April 17, 2026

East Coast Baby Co. ("Company," "we," "us," or "our") is committed to protecting your privacy and the privacy of your family. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us. Given the sensitive nature of postpartum support, infant care, and family services, we take your privacy extremely seriously. Please read this Privacy Policy carefully.

1. INFORMATION WE COLLECT

Personal Information You Provide: When you inquire about or use our postpartum support, infant care, feeding support, or sleep consulting services, we may collect:

• Name and contact information (address, email, phone number)

• Family member names and information relevant to our services

• Expected or actual due dates and birth information

• Infant feeding preferences and practices

• Sleep schedules and concerns

• Health information relevant to postpartum care

• Home address for in-home services

• Payment and billing information

Automatically Collected Information: When you visit our website, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, and pages viewed.

Communications: We retain records of communications between you and our team, including emails, phone calls, text messages, and consultation notes, to provide continuity of care and improve our services.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide postpartum support, infant care, feeding support, and sleep consulting services

• Customize our care to your family's unique needs

• Schedule appointments and coordinate care among our team members

• Process payments and send invoices

• Communicate with you about your services and appointments

• Send educational resources and newsletters (with your consent)

• Respond to your inquiries and requests

• Improve our services and develop new offerings

• Comply with legal obligations

3. CONFIDENTIALITY OF FAMILY INFORMATION

We understand that you are entrusting us with sensitive information about your family, your home, and your parenting journey. Our postpartum doulas and newborn care specialists are trained in confidentiality practices. Information about your family, your baby, your health, and your home environment is treated with the utmost discretion. We do not discuss client families with other clients or share identifying information publicly without your explicit written consent.

4. DISCLOSURE OF YOUR INFORMATION

We may share your information only in the following limited circumstances:

• With our team members (doulas, newborn care specialists, sleep consultants) providing your care

• With service providers who assist our operations (scheduling software, payment processors)

• When required by law or to respond to legal process

• To protect the safety of a child or family member in emergency situations

• With your explicit consent

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. DATA RETENTION

We retain your personal information for as long as necessary to provide services, maintain business records, comply with legal obligations, and resolve disputes. Service records may be retained for a period following the completion of services as required for business and legal purposes. Upon request, we will delete or anonymize your information unless retention is required by law.

7. YOUR PRIVACY RIGHTS

You have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Opt out of marketing communications at any time

• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at hello@eastcoastbabyco.com or 908-910-9862.

8. PHOTOGRAPHS AND TESTIMONIALS

We will never photograph your family, your baby, or your home without explicit permission. If you provide a testimonial or review, we will only use it with your consent and will not include identifying details unless you specifically authorize us to do so.

9. CHILDREN'S PRIVACY

While we provide services for families with infants and children, our website and online services are directed to parents and guardians, not to children. We do not knowingly collect personal information directly from children. All information about infants and children in your care is collected from parents or guardians.

10. COOKIES AND TRACKING

Our website may use cookies and similar technologies to enhance your browsing experience and analyze website traffic. You can set your browser to refuse cookies, but some features of our website may not function properly without them.

11. THIRD-PARTY LINKS

Our website may contain links to third-party websites, including resources recommended by the American Academy of Pediatrics and other parenting resources. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated effective date. Your continued use of our services after changes indicates your acceptance of the updated Privacy Policy.

13. CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, please contact us: