
Meet Laura
Founder & Owner, East Coast Baby Co.

I'm Laura, the heart and soul behind East Coast Baby Co. My journey began during my own postpartum experience when I recognized the glaring gap in support for new parents like you. That's when I decided to blend my entrepreneurial drive, my knack for calming babies (earning me the affectionate title of "baby whisperer"), and my passion for empowering parents. Thus, East Coast Baby Co. came to life!
While cuddling adorable babies is a delightful part of what I do, my real fulfillment comes from guiding and educating families throughout their prenatal and postpartum journey. I'm on a mission to bridge the gap in postnatal care, ensuring you receive the support and services you truly need and deserve.
To provide you with the best care possible, I continually expand my knowledge in lactation, pediatric sleep, and mental health. Every day is a new opportunity to learn and grow, all to better serve you.
When I'm not helping new families, I love beach days, reading, collecting sea glass, and traveling. Above all, I cherish time with my husband, our two daughters (Emily, 18 & Mia, 16), and our two pups, Theo and Frankie!
Join me on this journey, and let's make your transition to parenthood a beautiful and supported experience.



The East Coast Baby Co Team:
Our team is a collective of seasoned professionals, each with a unique background and a shared passion for infant and childcare. With decades of combined experience, we bring a wealth of knowledge, empathy, and dedication to our work, supporting families as they navigate the exciting world of parenthood.
Our journey began in various walks of life, from being the eldest of a large family to working in the healthcare sector, from business and music management to international childcare. We've been drawn to this work through personal experiences, a shared love for children, and a deep desire to support and empower families. Our team includes a psychology graduate, a registered nurse, a postpartum doula, and a global nanny, each bringing a unique perspective and skill set to our collective mission.
Some of us are proud parents ourselves, and we understand firsthand the joys and challenges of raising a family. This personal experience, combined with our professional expertise, allows us to provide empathetic and informed guidance to new parents. We believe in the importance of family, whether it's the one we're born into or the one we choose, and we bring this belief into our work every day.
Our team members are not only professionals but also lifelong learners, constantly seeking new knowledge and skills to better serve our clients. We have worked in various settings, from hospitals to daycares, from private homes to international assignments, and we bring this diverse experience to our work. We are adaptable, ready to meet the unique needs of each family we serve.
When we're not working, we cherish our time with our own families and pets, enjoy outdoor activities like beach walks and boardwalk games, and pursue personal interests such as reading, journaling, knitting, and running. We believe in the importance of balance in life, and we strive to bring this balance to our work and to the families we serve.
We invite you to join us on this journey. Let our passion, education, and experience be your guide and support as you embark on the exciting adventure of parenthood. We are here to provide you with the confidence and care you need during this transformative time.